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Research papers

Lessons from Don Quixote

Three experienced international qualitative practitioners (two from Germany and one from the UK) across two research agencies draw inspiration from a classic Spanish novel to put forward a transformation agenda. A new and more collaborative model for...

Catalogue: Qualitative 2013: Brilliant Transformations
Authors: Andrew Vincent, Nina Müller, Dörte Töllner
Company: Point-Blank International GmbH
November 20, 2013
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Citation

Vincent, Müller and Töllner (2013a, November 20). Lessons from Don Quixote. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/lessons-from-don-quixote-8097